Associate Brand Manager, Ruiz Foods

Job Title: Associate Brand Manager, Ruiz Foods

Location: Central California


We are a fast-growing, mid-sized CPG food manufacturing company (Top 125 in North America) that was founded by a father-son team (Louis and Fred Ruiz) 50 years ago with the idea of sharing their authentic Mexican family recipes with the world.

With the #1 brand in retail frozen Mexican Food (El Monterey) and the #1 brand in C-Store roller grills (Tornados), Ruiz Foods is committed to investing in growing the business through brand-building, delivering industry leading innovation, and using high quality fresh ingredients with bold authentic Mexican spices.

This position will be based in central California, with a low cost of living, family-friendly communities, and ready access to three national parks and countless other recreational activities.


Our Marketing Team leverages strengths in strategy, brand marketing, consumer insights, innovation, and new business development to lead the category and deliver profitable growth. Marketing brings engagement and brand participation with our customers, shoppers and consumers through creation and execution of best-in-class, equity-building brand communication. Ruiz Foods’ brand team leadership come from Kraft, Unilever, ConAgra, General Mills and SC Johnson.  These recent additions have been made to establish the foundation for the next period of aggressive growth for the company – and will allow you to learn some of the best practices in CPG marketing. We are seeking new members to join our Brand team in the role of Associate Brand Manager (ABM).

In this ABM role, you will be a strategic business leader in the organization. You will lead a mix of Marketing and communications projects enabling you to build and showcase your breadth and depth of leadership, strategic & analytical thinking, and innovative skills. We’re looking for top talented individuals that have experiences in these skill areas, along with collaboration, priority setting, consumer understanding, etc.

You will be expected to lead cross-functional teams, drive key initiatives, and collaborate with agency partners. You will evaluate financial performance of assigned brands/products and develop and implement strategies to improve sales and margin. You will help guide a brand’s strategic choices and vision and be responsible for executing all elements of the marketing plans for the assigned brand/product across all consumer touch-points.  You will be expected to be in touch with consumer and customer needs, anticipate the future, create innovative techniques to win their devotion, and increase market share.

Your career progression depends entirely on you. You will have the opportunity to learn the skills necessary to become an effective brand manager and business leader across the retail and warehouse club channels by obtaining new and exciting experiences and assignments every 2-3 years. Additionally, you will receive top-notch training from Marketing leaders who have honed their skills at some of the best Marketing companies in the world.

So are you ready to immerse yourself in understanding the ever-evolving, packaged-goods consumer and shopper to grow brand equity? Are you inspired to challenge paradigms and push creative boundaries to propel brand building and marketing to a new level? Then join us and delight consumers with brand experiences that make a difference in their lives.


  • Analyze consumer, market, & retailer trends via scanning data, consumer research, and secondary sources to identify key insights and translate analysis into strategic business decisions.
  • Make frequent recommendations and/or decisions related to promotions, products, pricing, and other key initiative that will impact the brand’s short- and long-term success.
  • Demonstrate strong team leadership and project management, working with coworkers in various cross-functional assignments to drive positive business results.
  • Assist in building and managing P&L for assigned business and initiatives to meet financial goals.
  • Work with Sales Team to deliver sales objectives. Create effective sell stories to gain strong trade support and product distribution using relevant category and consumer data.
  • Assist in management of brand’s annual budgets for marketing, research, art design, etc.
  • Assist in development and execution of marketing plans for assigned base and new products, including traditional & digital media, promotional packs, trade support, etc.
  • Work with outside agencies assigned to the business to deliver exceptional results (media, graphics, etc.)
  • Assist marketing leadership in building brand plans, guiding the organization’s thinking, driving change and action to improve sales, profitability, and long-term viability.
  • Demonstrate the leadership and strategic thinking needed for both the current position and a future position as a Brand Manager


  • BS, BA (Business or Marketing degree preferred)
  • MBA preferred
  • Preferred: 1-3 yrs applicable experience
  • Travel less than 15%; domestic

Ruiz Foods offers excellent benefits. Salary commensurate w/experience (exempt)

Send resume to:
P.O. Box 37, Dinuba, CA 93618
Fax # (559) 591-1593 or email to:

Ruiz Foods is an equal opportunity employer.
EOE: Male, Female, Vets, Disabled (M/F/V/D).
Ruiz Foods enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.

El Monterey®, Tornados®, and Ruiz 4 Kids® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries. Artisan Bistro®, Three Bold Brothers™, and Not Your Nonna's™ are trademarks owned by Ruiz Brands LLC, registered in the United States and other countries, and licensed for use by Ruiz Food Products, Inc.