Brand Manager

Job Title: Brand Manager


Our Marketing Team leverages strengths in strategy, brand marketing, consumer insights, innovation, and new business development to lead the category and deliver profitable growth. Marketing brings engagement and brand participation with our customers, shoppers and consumers through creation and execution of best-in-class, equity-building brand communication. Ruiz Foods’ leadership team comes from leading companies like General Mills, SC Johnson, and Unilever and has driven industry-leading growth for the past 8 years. We are seeking an experienced Brand Manager (BM) who can help us continue driving growth across the business.

In this BM role, you will be a strategic business leader in the organization. You will lead a mix of Marketing and communications projects enabling you to build and showcase your breadth and depth of leadership, strategic & analytical thinking, and innovative skills. We’re looking for top talented individuals that have experiences in these skill areas, along with collaboration, priority setting, consumer understanding, etc.

You will be expected to lead cross-functional teams, drive key initiatives, and collaborate with agency partners. You will evaluate financial performance of assigned brands/products and develop and implement strategies to improve sales and margin. You will help guide a brand’s strategic choices and vision and be responsible for executing all elements of the marketing plans for the assigned brand/product across all consumer touchpoints.  You will be expected to be in touch with consumer and customer needs, anticipate the future, create innovative techniques to win their devotion, and increase market share.

Your career progression depends entirely on you. You will have the opportunity to learn the skills necessary to become an effective brand manager and business leader across both retail and foodservice business channels by obtaining new and exciting experiences and assignments every 2-3 years. And, you will receive top-notch training from Marketing leaders who have honed their skills at some of the best Marketing companies in the world.

So, are you ready to immerse yourself in understanding the ever-evolving, packaged-goods consumer and shopper to grow brand equity? Are you inspired to challenge paradigms and push creative boundaries to propel brand building and marketing to a new level? Then join us and delight consumers with brand experiences that make a difference in their lives.


  • Lead brand strategic plans and execution, delivering growth via both core products and innovation.
  • Guide senior management’s thinking through frequent interactions with and presentations to the executive team, driving change to improve sales, profitability, and long-term viability.
  • Lead direct report(s) as assigned to deliver on business needs and develop/hone critical marketing skills.
  • Demonstrate strong team leadership and project management, working with coworkers in various cross-functional assignments to drive positive business results.
  • Assist in building and managing P&L for assigned business and initiatives to meet financial goals.
  • Analyze consumer, market, & retailer trends via scanning data, consumer research, and secondary sources to identify key insights and translate analysis into strategic business decisions.
  • Make frequent recommendations and/or decisions related to promotions, products, pricing, and other key initiative that will impact the brand’s short- and long-term success.
  • Work closely with Sales Teams to deliver business objectives. Create effective sell stories to gain strong trade support and product distribution using relevant category and consumer data.
  • Assist in management of brand’s annual budgets for marketing, research, art design, etc.
  • Assist in development and execution of marketing plans for assigned base and new products, including traditional & digital media, promotional packs, trade support, etc.
  • Work with outside agencies assigned to the business to deliver exceptional results (graphics, media, etc.)
  • Demonstrate the leadership and strategic thinking needed for both the current position and a future position as a Senior Brand Manager.


  • Degree/Majors: BS, BA (Business or Marketing degree preferred), MBA preferred
  • Work Experience: 4-6+ yrs applicable role(s)

Candidates must be able to establish proof of eligibility to work in the U.S. as required by law.

Ruiz Foods is an Equal Opportunity Employer. No immigration sponsorship is available for this position. Ruiz Foods does not sponsor candidates for permanent residency. Ruiz Foods participates in e-verify as required by law.


Less than 20%; domestic


How To Apply

Send Resume To:
Human Resources
501 South Alta Ave
P.O. Box 37
Dinuba, CA 93618
Fax to (559) 591-1593
E-mail resume as a word attachment to:

Ruiz Foods is an equal opportunity employer.
EOE: Male, Female, Vets, Disabled (M/F/V/D).
Ruiz Foods enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.

El Monterey®, Tornados®, and Ruiz 4 Kids® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries. Artisan Bistro®, Three Bold Brothers™, and Not Your Nonna's™ are trademarks owned by Ruiz Brands LLC, registered in the United States and other countries, and licensed for use by Ruiz Food Products, Inc.